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Overall popularity| Rank | Score | | Item
 | | 1. | 915 |  | Harry Potter | | 2. | 734 | | Indiana Jones | | 3. | 691 | | Spider-Man | | 4. | 584 | | Superman | | 5. | 563 | | James Bond | | 6. | 308 | | Batman | | 7. | 264 | | John McClane | | 8. | 250 | | Captain Jack Sparrow | | 9. | 219 | | Optimus Prime | | 10. | 210 | | Wolverine | | 11. | 196 | | Iron Man | | 12. | 155 | | Robin Hood |
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Voting popularity| Score | | Item | | 23 | | Thomas "Neo" Anderson | | 23 | | James Bond | | 22 | | Indiana Jones | | 22 | | Captain Jack Sparrow | | 20 | | The Terminator | | 20 | | John McClane | | 19 | | Aragorn | | 18 | | Martin Riggs | | 18 | | Rocky Balboa | | 17 | | Insp. Harry Callahan | | 17 | | Luke Skywalker | | 17 | | 'Mad' Max Rockatansky |
| Popularity on the Web| Score | | Item | | 743962 | | Lee | | 498896 | | Batman | | 427093 | | Storm | | 343757 | | Robin | | 336094 | | Harry Potter | | 288271 | | Superman | | 265314 | | Spider-Man | | 250097 | | The Spirit | | 241023 | | Blade | | 232611 | | Iron Man | | 229204 | | Alice | | 197533 | | Indiana Jones |
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Popularity in the news| Score | | Item | | 53 | | Lee | | 46 | | The Spirit | | 33 | | Superman | | 29 | | Batman | | 28 | | Storm | | 18 | | Robin | | 15 | | Iron Man | | 15 | | Indiana Jones | | 14 | | Spider-Man | | 13 | | Trinity | | 12 | | James Bond | | 11 | | Harry Potter |
| Popularity in pictures| Score | | Item | | 196 | | Batman | | 142 | | Spider-Man | | 104 | | Superman | | 97 | | Iron Man | | 77 | | Lee | | 69 | | Harry Potter | | 61 | | Hellboy | | 56 | | Indiana Jones | | 56 | | James Bond | | 53 | | Blade | | 50 | | Robin | | 49 | | Optimus Prime |
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