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Overall popularity| Rank | Score | | Item
 | | 1. | 3279 |  | Michael Jordan | | 2. | 2547 | | Lance Armstrong | | 3. | 852 | | Serena Williams | | 4. | 851 | | LeBron James | | 5. | 484 | | Oscar Pistorius | | 6. | 297 | | Muhammad Ali | | 7. | 186 | | Shaun White | | 8. | 178 | | Jim Thorpe | | 9. | 173 | | Ronaldinho | | 10. | 122 | | Kareem Abdul-Jabbar | | 11. | 119 | | Albert Pujols | | 12. | 116 | | Laird Hamilton |
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Voting popularity| Score | | Item | | 33 | | Ayrton Senna | | 15 | | Michael Jordan | | 15 | | Lance Armstrong | | 14 | | Pele | | 13 | | Ronaldinho | | 7 | | LeBron James | | 6 | | Albert Pujols | | 6 | | Shaun White | | 6 | | Muhammad Ali | | 4 | | Romario | | 4 | | Marta Da Silva | | 4 | | Teco Padaratz |
| Popularity on the Web| Score | | Item | | 714445 | | Michael Jordan | | 230523 | | LeBron James | | 221709 | | Lance Armstrong | | 174403 | | Serena Williams | | 143237 | | Muhammad Ali | | 141974 | | Shaun White | | 51137 | | Jose Canseco | | 43917 | | Albert Pujols | | 42256 | | Jim Thorpe | | 34207 | | Ronaldinho | | 27495 | | Pele | | 25792 | | Magic Paula |
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Popularity in the news| Score | | Item | | 103 | | Oscar Pistorius | | 50 | | Michael Jordan | | 28 | | Serena Williams | | 25 | | Lance Armstrong | | 16 | | LeBron James | | 8 | | Jim Thorpe | | 4 | | Muhammad Ali | | 4 | | Alexander Popov | | 3 | | Ronaldinho | | 3 | | Albert Pujols | | 3 | | Kareem Abdul-Jabbar | | 3 | | Jose Canseco |
| Popularity in pictures| Score | | Item | | 232 | | Lance Armstrong | | 170 | | Michael Jordan | | 133 | | Jim Thorpe | | 86 | | Muhammad Ali | | 63 | | LeBron James | | 54 | | Serena Williams | | 43 | | Shaun White | | 41 | | Pele | | 25 | | Ronaldinho | | 16 | | Laird Hamilton | | 11 | | Jose Canseco | | 10 | | Albert Pujols |
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