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Overall popularity| Rank | Score | | Item
 | | 1. | 7147 |  | William Shakespeare | | 2. | 5619 | | Stephen King | | 3. | 5328 | | J.K. Rowling | | 4. | 5155 | | Bill Clinton | | 5. | 2684 | | George Orwell | | 6. | 2423 | | Jane Austen | | 7. | 2340 | | Stephenie Meyer | | 8. | 2144 | | Jack Kerouac | | 9. | 2109 | | Charles Dickens | | 10. | 2103 | | Agatha Christie | | 11. | 1879 | | Christopher Moore | | 12. | 1865 | | Oscar Wilde |
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Voting popularity| Score | | Item | | 73 | | J.K. Rowling | | 60 | | William Shakespeare | | 55 | | Oscar Wilde | | 46 | | Stephen Fry | | 45 | | Stephen King | | 45 | | Jane Austen | | 43 | | Douglas Adams | | 40 | | Chuck Palahniuk | | 38 | | Neil Gaiman | | 34 | | Haruki Murakami | | 32 | | Roald Dahl | | 31 | | Kurt Vonnegut |
| Popularity on the Web| Score | | Item | | 3374663 | | Bill Clinton | | 2779590 | | Stephen King | | 1355003 | | Steve Cash | | 1323305 | | C.S. Lewis | | 1144649 | | William Shakespeare | | 1141053 | | Richard Morgan | | 1135970 | | Walter Scott | | 910493 | | George R. R. Martin | | 875206 | | Christopher Moore | | 783136 | | James Joyce | | 771230 | | George R.R. Martin | | 762005 | | Douglas Adams |
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Popularity in the news| Score | | Item | | 198 | | Bill Clinton | | 166 | | J.K. Rowling | | 58 | | Stephenie Meyer | | 48 | | Stephen King | | 45 | | Jack Kerouac | | 39 | | Richard Morgan | | 38 | | J.D. Salinger | | 38 | | J. D. Salinger | | 34 | | Charles Dickens | | 31 | | Judy Blume | | 30 | | Robert E. Howard | | 27 | | William Shakespeare |
| Popularity in pictures| Score | | Item | | 929 | | Mark Twain | | 874 | | Philip K. Dick | | 874 | | Philip k Dick | | 809 | | J.K. Rowling | | 807 | | Stephen King | | 729 | | Nick Hornby | | 617 | | C.S. Lewis | | 573 | | William Shakespeare | | 547 | | Charles Dickens | | 472 | | Jane Austen | | 424 | | Chuck Palahniuk | | 419 | | J. R. R. Tolkien |
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