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Overall popularity| Rank | Score | | Item
 | | 1. | 4936 |  | Michael Jordan | | 2. | 2330 | | Kobe Bryant | | 3. | 2051 | | LeBron James | | 4. | 1267 | | Magic Johnson | | 5. | 1065 | | Allen Iverson | | 6. | 617 | | Manu Ginobili | | 7. | 592 | | Dwyane Wade | | 8. | 394 | | Charles Barkley | | 9. | 358 | | Larry Bird | | 10. | 322 | | Mike Miller | | 11. | 308 | | Steve Nash | | 12. | 257 | | Yao Ming |
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Voting popularity| Score | | Item | | 18 | | Michael Jordan | | 15 | | Kobe Bryant | | 11 | | Steve Nash | | 8 | | LeBron James | | 5 | | Allen Iverson | | 4 | | Rukawa | | 4 | | Larry Bird | | 4 | | Charles Barkley | | 4 | | Yao Ming | | 4 | | Hortencia Marcari | | 4 | | Shaq | | 3 | | Magic Johnson |
| Popularity on the Web| Score | | Item | | 876707 | | Michael Jordan | | 644726 | | Kobe Bryant | | 601976 | | LeBron James | | 592435 | | Mike Miller | | 479528 | | Magic Johnson | | 268366 | | Steve Nash | | 243445 | | Larry Bird | | 236976 | | Allen Iverson | | 229930 | | Yao Ming | | 187316 | | Dwyane Wade | | 128262 | | Charles Barkley | | 113279 | | Shaq |
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Popularity in the news| Score | | Item | | 95 | | Michael Jordan | | 65 | | Magic Johnson | | 63 | | Kobe Bryant | | 50 | | LeBron James | | 43 | | Mike Miller | | 28 | | Manu Ginobili | | 26 | | Dwyane Wade | | 21 | | Yao Ming | | 20 | | Larry Bird | | 17 | | Shaq | | 16 | | Allen Iverson | | 9 | | Steve Nash |
| Popularity in pictures| Score | | Item | | 388 | | Michael Jordan | | 245 | | Kobe Bryant | | 167 | | LeBron James | | 143 | | Shaq | | 122 | | Allen Iverson | | 120 | | Dwyane Wade | | 117 | | Yao Ming | | 76 | | Steve Nash | | 63 | | Magic Johnson | | 53 | | Larry Bird | | 37 | | Charles Barkley | | 28 | | Manu Ginobili |
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