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Overall popularity| Rank | Score | | Item
 | | 1. | 4936 |  | Michael Jordan | | 2. | 2330 |  | Kobe Bryant | | 3. | 2051 |  | LeBron James | | 4. | 1267 |  | Magic Johnson | | 5. | 1065 |  | Allen Iverson | | 6. | 617 |  | Manu Ginobili | | 7. | 592 |  | Dwyane Wade | | 8. | 394 |  | Charles Barkley | | 9. | 358 |  | Larry Bird | | 10. | 322 |  | Mike Miller | | 11. | 308 |  | Steve Nash | | 12. | 257 |  | Yao Ming |
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Voting popularity| Score | | Item | | 18 |  | Michael Jordan | | 15 |  | Kobe Bryant | | 11 |  | Steve Nash | | 8 |  | LeBron James | | 5 |  | Allen Iverson | | 4 |  | Rukawa | | 4 |  | Larry Bird | | 4 |  | Charles Barkley | | 4 |  | Yao Ming | | 4 |  | Hortencia Marcari | | 4 |  | Shaq | | 3 |  | Magic Johnson |
| Popularity on the Web| Score | | Item | | 876707 |  | Michael Jordan | | 644726 |  | Kobe Bryant | | 601976 |  | LeBron James | | 592435 |  | Mike Miller | | 479528 |  | Magic Johnson | | 268366 |  | Steve Nash | | 243445 |  | Larry Bird | | 236976 |  | Allen Iverson | | 229930 |  | Yao Ming | | 187316 |  | Dwyane Wade | | 128262 |  | Charles Barkley | | 113279 |  | Shaq |
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Popularity in the news| Score | | Item | | 95 |  | Michael Jordan | | 65 |  | Magic Johnson | | 63 |  | Kobe Bryant | | 50 |  | LeBron James | | 43 |  | Mike Miller | | 28 |  | Manu Ginobili | | 26 |  | Dwyane Wade | | 21 |  | Yao Ming | | 20 |  | Larry Bird | | 17 |  | Shaq | | 16 |  | Allen Iverson | | 9 |  | Steve Nash |
| Popularity in pictures| Score | | Item | | 388 |  | Michael Jordan | | 245 |  | Kobe Bryant | | 167 |  | LeBron James | | 143 |  | Shaq | | 122 |  | Allen Iverson | | 120 |  | Dwyane Wade | | 117 |  | Yao Ming | | 76 |  | Steve Nash | | 63 |  | Magic Johnson | | 53 |  | Larry Bird | | 37 |  | Charles Barkley | | 28 |  | Manu Ginobili |
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