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Overall popularity| Rank | Score | | Item
 | | 1. | 2411 |  | Benjamin Franklin | | 2. | 1507 | | Mahatma Gandhi | | 3. | 1291 | | Richard Branson | | 4. | 1239 | | Norman Mailer | | 5. | 731 | | Carl Sandburg | | 6. | 705 | | Samuel Johnson | | 7. | 308 | | Frank McCourt | | 8. | 306 | | David McCullough | | 9. | 247 | | James Boswell | | 10. | 204 | | Richard Holmes | | 11. | 143 | | Andrew Morton | | 12. | 140 | | Lee Iacocca |
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Popularity on the Web| Score | | Item | | 15463 | | Benjamin Franklin | | 14644 | | Samuel Johnson | | 12565 | | Plutarch | | 9335 | | Norman Mailer | | 6632 | | David McCullough | | 6128 | | Andrew Morton | | 6101 | | James Boswell | | 4834 | | Richard Holmes | | 4729 | | Mahatma Gandhi | | 4033 | | Michael Holroyd | | 4018 | | Carl Sandburg | | 3727 | | Martin Gilbert |
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Popularity in the news| Score | | Item | | 235 | | Norman Mailer | | 177 | | Mahatma Gandhi | | 116 | | Richard Branson | | 93 | | Benjamin Franklin | | 27 | | Carl Sandburg | | 15 | | Lee Iacocca | | 14 | | Samuel Johnson | | 11 | | Frank McCourt | | 9 | | Plutarch | | 6 | | James Boswell | | 6 | | Roger Lewis | | 5 | | Richard Holmes |
| Popularity in pictures| Score | | Item | | 2195 | | Benjamin Franklin | | 524 | | Mahatma Gandhi | | 383 | | Richard Branson | | 170 | | Samuel Johnson | | 133 | | Carl Sandburg | | 84 | | Plutarch | | 71 | | Norman Mailer | | 61 | | David McCullough | | 57 | | James Boswell | | 51 | | Lee Iacocca | | 47 | | Frank McCourt | | 42 | | Andrew Morton |
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