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Overall popularity| Rank | Score | | Item
 | | 1. | 2667 |  | Paris Hilton | | 2. | 2520 | | Steven Spielberg | | 3. | 2353 | | Leonardo DiCaprio | | 4. | 2032 | | Bill Gates | | 5. | 2028 | | Tom Cruise | | 6. | 1910 | | Steve Jobs | | 7. | 1894 | | Marilyn Monroe | | 8. | 1880 | | Heath Ledger | | 9. | 1682 | | Kate Winslet | | 10. | 1644 | | Drew Barrymore | | 11. | 1615 | | Jessica Simpson | | 12. | 1575 | | Simon Cowell |
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Popularity on the Web| Score | | Item | | 27529 | | Kanye West | | 13831 | | Bill Gates | | 9675 | | Eminem | | 9609 | | Paris Hilton | | 7316 | | Rush Limbaugh | | 6985 | | Steve Jobs | | 6374 | | Jessica Simpson | | 5595 | | Tom Cruise | | 4634 | | Nicole Richie | | 4027 | | Tommy Lee | | 4015 | | Chris Rock | | 3986 | | George Carlin |
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Popularity in the news| Score | | Item | | 1258 | | Kate Winslet | | 1071 | | Heath Ledger | | 707 | | Steve Jobs | | 690 | | Leonardo DiCaprio | | 688 | | Steven Spielberg | | 468 | | Tom Cruise | | 430 | | Woody Allen | | 404 | | Simon Cowell | | 382 | | Bill Gates | | 242 | | Drew Barrymore | | 212 | | Paris Hilton | | 211 | | Tom Hanks |
| Popularity in pictures| Score | | Item | | 11723 | | Paris Hilton | | 6331 | | Tom Cruise | | 6107 | | Eminem | | 4168 | | Bill Gates | | 4048 | | Jessica Simpson | | 3104 | | John Lennon | | 2944 | | Johnny Depp | | 2081 | | Steve Jobs | | 1966 | | Marilyn Monroe | | 1692 | | Kanye West | | 841 | | Russell Crowe | | 827 | | Tony Hawk |
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