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Overall popularity| Rank | Score | | Item
 | | 1. | 3818 |  | Sterling | | 2. | 981 | | Kay Jewelers | | 3. | 555 | | Harry Winston | | 4. | 528 | | Tiffany & Co. | | 5. | 465 | | Ross-Simons | | 6. | 434 | | Diamonds International | | 7. | 384 | | Friedman's | | 8. | 299 | | Jared | | 9. | 269 | | Reeds Jewelers | | 10. | 246 | | Palm Beach Jewelry | | 11. | 228 | | Robbins Bros. | | 12. | 160 | | Whitehall Jewelers |
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Voting popularity| Score | | Item | | 69 | | Whitehall Jewelers | | 60 | | Kay Jewelers | | 36 | | Jared | | 35 | | Finlay Fine Jewelry | | 31 | | Crescent Jewelers | | 30 | | Zale Corporation | | 28 | | Friedman's | | 27 | | Tiffany & Co. | | 26 | | Helzburg Diamond Shops | | 26 | | Fred Meyer Jewelers | | 23 | | Robbins Bros. | | 19 | | Diamonds International |
| Popularity on the Web| Score | | Item | | 2204955 | | Sterling | | 57907 | | Diamonds International | | 56993 | | Tiffany & Co. | | 55006 | | Fortunoff | | 47548 | | Jared | | 45806 | | Blue Nile | | 38019 | | Ross-Simons | | 31363 | | Harry Winston | | 29259 | | Kay Jewelers | | 19745 | | Fred Meyer Jewelers | | 15330 | | Palm Beach Jewelry | | 12090 | | Ben Bridge |
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Popularity in the news| Score | | Item | | 50 | | Sterling | | 10 | | Harry Winston | | 8 | | Blue Nile | | 1 | | Tiffany & Co. | | 1 | | Finlay Fine Jewelry | | 1 | | Whitehall Jewelers | | 1 | | Ben Bridge | | 1 | | Kay Jewelers | | 1 | | Jared | | 1 | | aiello | | 0 | | Fameo Jewellery Boutique | | 0 | | BoBijou Pearl Boutique |
| Popularity in pictures| Score | | Item | | 163094 | | Sterling | | 983 | | Kay Jewelers | | 319 | | Ross-Simons | | 226 | | Jared | | 211 | | Tiffany & Co. | | 163 | | Friedman's | | 31 | | Robbins Bros. | | 28 | | Diamonds International | | 27 | | Harry Winston | | 27 | | Blue Nile | | 26 | | aiello | | 25 | | Reeds Jewelers |
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