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Overall popularity| Rank | Score | | Item
 | | 1. | 4446 |  | Columbia University | | 2. | 2818 | | Bloomberg | | 3. | 2494 | | New York University | | 4. | 2294 | | American Red Cross | | 5. | 1755 | | Bank of New York | | 6. | 1173 | | American Express | | 7. | 1105 | | Goldman Sachs | | 8. | 895 | | Deutsche Bank | | 9. | 846 | | Citigroup | | 10. | 740 | | Lehman Brothers | | 11. | 470 | | ABC | | 12. | 466 | | Bear Stearns |
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Voting popularity| Score | | Item | | 17 | | Bloomberg | | 15 | | IBM Corporation | | 14 | | Bank of New York | | 14 | | American Express | | 14 | | Columbia University | | 14 | | Merril Lynch | | 14 | | Lehman Brothers | | 14 | | Bristol-Myers Squibb | | 14 | | American Red Cross | | 14 | | AOL Time Warner | | 14 | | J.P. Morgan Chase | | 13 | | Citigroup |
| Popularity on the Web| Score | | Item | | 142834 | | ABC | | 113521 | | Columbia University | | 87802 | | Bloomberg | | 51213 | | Citigroup | | 48321 | | PricewaterhouseCoopers | | 48193 | | American Express | | 45927 | | Dow Jones | | 45487 | | New York University | | 41396 | | CIGNA | | 34453 | | Goldman Sachs | | 27518 | | J.P. Morgan Chase | | 27061 | | Barnes & Noble |
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Popularity in the news| Score | | Item | | 537 | | Bloomberg | | 226 | | Citigroup | | 212 | | Columbia University | | 132 | | ABC | | 111 | | New York University | | 101 | | American Red Cross | | 78 | | Goldman Sachs | | 60 | | Dow Jones | | 58 | | Deutsche Bank | | 51 | | Bear Stearns | | 41 | | Bank of New York | | 38 | | Lehman Brothers |
| Popularity in pictures| Score | | Item | | 280 | | Bloomberg | | 186 | | Columbia University | | 170 | | ABC | | 76 | | New York University | | 37 | | American Express | | 35 | | American Red Cross | | 32 | | Bank of New York | | 29 | | Citigroup | | 13 | | Goldman Sachs | | 13 | | Dow Jones | | 11 | | Deutsche Bank | | 8 | | Lehman Brothers |
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