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Overall popularity| Rank | Score | | Item
 | | 1. | 4446 |  | Columbia University | | 2. | 2818 |  | Bloomberg | | 3. | 2494 |  | New York University | | 4. | 2294 |  | American Red Cross | | 5. | 1755 |  | Bank of New York | | 6. | 1173 |  | American Express | | 7. | 1105 |  | Goldman Sachs | | 8. | 895 |  | Deutsche Bank | | 9. | 846 |  | Citigroup | | 10. | 740 |  | Lehman Brothers | | 11. | 470 |  | ABC | | 12. | 466 |  | Bear Stearns |
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Voting popularity| Score | | Item | | 17 |  | Bloomberg | | 15 |  | IBM Corporation | | 14 |  | Bank of New York | | 14 |  | American Express | | 14 |  | Columbia University | | 14 |  | Merril Lynch | | 14 |  | Lehman Brothers | | 14 |  | Bristol-Myers Squibb | | 14 |  | American Red Cross | | 14 |  | AOL Time Warner | | 14 |  | J.P. Morgan Chase | | 13 |  | Citigroup |
| Popularity on the Web| Score | | Item | | 142834 |  | ABC | | 113521 |  | Columbia University | | 87802 |  | Bloomberg | | 51213 |  | Citigroup | | 48321 |  | PricewaterhouseCoopers | | 48193 |  | American Express | | 45927 |  | Dow Jones | | 45487 |  | New York University | | 41396 |  | CIGNA | | 34453 |  | Goldman Sachs | | 27518 |  | J.P. Morgan Chase | | 27061 |  | Barnes & Noble |
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Popularity in the news| Score | | Item | | 537 |  | Bloomberg | | 226 |  | Citigroup | | 212 |  | Columbia University | | 132 |  | ABC | | 111 |  | New York University | | 101 |  | American Red Cross | | 78 |  | Goldman Sachs | | 60 |  | Dow Jones | | 58 |  | Deutsche Bank | | 51 |  | Bear Stearns | | 41 |  | Bank of New York | | 38 |  | Lehman Brothers |
| Popularity in pictures| Score | | Item | | 280 |  | Bloomberg | | 186 |  | Columbia University | | 170 |  | ABC | | 76 |  | New York University | | 37 |  | American Express | | 35 |  | American Red Cross | | 32 |  | Bank of New York | | 29 |  | Citigroup | | 13 |  | Goldman Sachs | | 13 |  | Dow Jones | | 11 |  | Deutsche Bank | | 8 |  | Lehman Brothers |
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