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Overall popularity| Rank | Score | | Item
 | | 1. | 744 |  | Marilyn Monroe | | 2. | 314 | | Mickey Mouse | | 3. | 199 | | Betty Boop | | 4. | 185 | | Superman | | 5. | 178 | | Charlie Brown | | 6. | 157 | | Muhammad Ali | | 7. | 145 | | Wonder Woman | | 8. | 143 | | James Bond | | 9. | 140 | | Batman | | 10. | 121 | | Spider-Man | | 11. | 121 | | William Shatner | | 12. | 101 | | Homer Simpson |
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Voting popularity| Score | | Item | | 14 | | Homer Simpson | | 13 | | Snoopy | | 13 | | Kermit | | 12 | | Marilyn Monroe | | 12 | | Muhammad Ali | | 11 | | James Bond | | 11 | | Godzilla | | 11 | | Mister Rogers | | 11 | | Mickey Mouse | | 11 | | William Shatner | | 10 | | Spock | | 10 | | Charlie Brown |
| Popularity on the Web| Score | | Item | | 80625 | | E.T. | | 42445 | | Batman | | 33358 | | Superman | | 30670 | | Godzilla | | 28965 | | Cher | | 28558 | | Wonder Woman | | 25632 | | Mickey Mouse | | 24213 | | Spider-Man | | 22354 | | James Bond | | 18839 | | Scooby-Doo | | 17871 | | Marilyn Monroe | | 17846 | | Pac-Man |
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Popularity in the news| Score | | Item | | 18 | | Superman | | 13 | | E.T. | | 12 | | James Bond | | 11 | | Marilyn Monroe | | 8 | | Batman | | 7 | | Mickey Mouse | | 7 | | Cher | | 6 | | Muhammad Ali | | 6 | | Liberace | | 4 | | Pac-Man | | 2 | | Godzilla | | 2 | | Charlie Brown |
| Popularity in pictures| Score | | Item | | 127 | | Superman | | 122 | | Batman | | 84 | | E.T. | | 72 | | Betty Boop | | 36 | | Marilyn Monroe | | 34 | | Spider-Man | | 19 | | Mickey Mouse | | 18 | | Uncle Sam | | 15 | | Wonder Woman | | 14 | | Charlie Brown | | 12 | | Godzilla | | 12 | | Cher |
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