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Overall popularity| Rank | Score | | Item
 | | 1. | 1366 |  | United States | | 2. | 1075 | | Alex Ferguson | | 3. | 601 | | Sean Connery | | 4. | 590 | | David Coulthard | | 5. | 559 | | Gordon Brown | | 6. | 522 | | Robert the Bruce | | 7. | 515 | | Andy Murray | | 8. | 302 | | John Anderson | | 9. | 272 | | Robert Gordon | | 10. | 251 | | John Smith | | 11. | 244 | | Gordon Murray | | 12. | 230 | | Robert Burns |
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Voting popularity| Score | | Item | | 94 | | David Tennant | | 24 | | Sean Connery | | 23 | | James McAvoy | | 13 | | Kt Tunstall | | 9 | | Colin Mcrae | | 6 | | Billy Boyd | | 5 | | Rab c Nesbitt | | 5 | | Frankie Boyle | | 4 | | Annie Lennox | | 4 | | David Hume | | 3 | | Robert the Bruce | | 3 | | Mylo |
| Popularity on the Web| Score | | Item | | 201823 | | Thomas Brown | | 200735 | | John Anderson | | 175324 | | John Smith | | 165935 | | United States | | 164590 | | Robert the Bruce | | 163090 | | John Wood | | 145587 | | Gordon Brown | | 144426 | | John Law | | 94670 | | Andrew Bell | | 91903 | | John Paul Jones | | 83994 | | Robert Burns | | 83589 | | John Richardson |
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Popularity in the news| Score | | Item | | 139 | | Alex Ferguson | | 54 | | Gordon Brown | | 44 | | United States | | 39 | | Andy Murray | | 35 | | John Murray | | 30 | | Gordon Murray | | 23 | | John Kirk | | 23 | | Andrew Moray | | 23 | | John Thomson | | 21 | | John Smith | | 20 | | Thomas Brown | | 18 | | John Wood |
| Popularity in pictures| Score | | Item | | 185 | | United States | | 110 | | Robert Burns | | 98 | | David Coulthard | | 86 | | William Wallace | | 66 | | Andy Murray | | 53 | | Robert the Bruce | | 41 | | Alex Ferguson | | 40 | | Sean Connery | | 35 | | Jackie Stewart | | 32 | | Mary, Queen of Scots | | 29 | | John Knox | | 28 | | Colin Mcrae |
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