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Overall popularity| Rank | Score | | Item
 | | 1. | 2008 |  | Sports Illustrated | | 2. | 762 | | Golf | | 3. | 358 | | Mountain Bike | | 4. | 299 | | Surfing | | 5. | 286 | | Tennis | | 6. | 221 | | Ski | | 7. | 177 | | Skiing | | 8. | 158 | | Sporting News | | 9. | 151 | | ESPN: The Magazine | | 10. | 125 | | Bicycling | | 11. | 106 | | Football News | | 12. | 103 | | Golf Digest |
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Voting popularity| Score | | Item | | 48 | | Sports Illustrated | | 31 | | ESPN: The Magazine | | 27 | | Sporting News | | 23 | | WWE Magazine | | 21 | | Baseball Digest | | 19 | | Football News | | 18 | | Basketball Digest | | 17 | | Tennis | | 17 | | Hockey Digest | | 17 | | Soccer Digest | | 17 | | NASCAR Now Magazine | | 16 | | Surfing |
| Popularity on the Web| Score | | Item | | 588290 | | Golf | | 219290 | | Tennis | | 90274 | | Ski | | 64060 | | Skiing | | 53267 | | Surfing | | 23565 | | Golf Digest | | 18865 | | Sports Illustrated | | 16699 | | Mountain Bike | | 16609 | | Bicycling | | 9536 | | Rugby World | | 8286 | | Sporting News | | 6436 | | Football News |
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Popularity in the news| Score | | Item | | 81 | | Golf | | 59 | | Sports Illustrated | | 34 | | Tennis | | 10 | | Ski | | 8 | | Surfing | | 5 | | Skiing | | 2 | | Golf Digest | | 2 | | Rugby World | | 1 | | Bicycling | | 0 | | SLAM Magazine | | 0 | | Sporting News | | 0 | | Street & Smith's Pro Football |
| Popularity in pictures| Score | | Item | | 4283 | | Golf | | 492 | | Tennis | | 334 | | Ski | | 218 | | Skiing | | 191 | | Surfing | | 69 | | Mountain Bike | | 24 | | Bicycling | | 12 | | Sports Illustrated | | 7 | | Sporting News | | 7 | | ESPN: The Magazine | | 4 | | WWE SmackDown! | | 3 | | Baseball Digest |
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