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Overall popularity| Rank | Score | | Item
 | | 1. | 6497 |  | William Shakespeare | | 2. | 3054 | | Jorge Luis Borges | | 3. | 2870 | | Quentin Tarantino | | 4. | 2714 | | J.K. Rowling | | 5. | 2514 | | Oscar Wilde | | 6. | 2497 | | Hunter S. Thompson | | 7. | 2280 | | Edgar Allan Poe | | 8. | 2275 | | James Joyce | | 9. | 2175 | | Ernest Hemingway | | 10. | 2039 | | Jack Kerouac | | 11. | 1563 | | Dan Brown | | 12. | 1476 | | Christopher Guest |
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Voting popularity| Score | | Item | | 103 | | Noel Fielding | | 68 | | William Shakespeare | | 54 | | Oscar Wilde | | 53 | | Edgar Allan Poe | | 46 | | J.K. Rowling | | 44 | | Stephen Fry | | 41 | | Jane Austen | | 40 | | Quentin Tarantino | | 33 | | George Orwell | | 32 | | Julian Barratt | | 23 | | Terry Pratchett | | 22 | | Franz Kafka |
| Popularity on the Web| Score | | Item | | 2934105 | | Jack London | | 2919230 | | Dan Brown | | 1373150 | | William Shakespeare | | 1000312 | | James Joyce | | 921209 | | Chris Morris | | 824467 | | Christopher Guest | | 749645 | | John Irving | | 689557 | | Anne Rice | | 660145 | | Thomas Mann | | 653989 | | C.S. Lewis | | 648570 | | Benjamin Franklin | | 561642 | | George Orwell |
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Popularity in the news| Score | | Item | | 170 | | J. K. Rowling | | 169 | | J.K. Rowling | | 99 | | James Joyce | | 82 | | Jorge Luis Borges | | 81 | | Dan Brown | | 80 | | Chris Morris | | 61 | | Tom Robbins | | 60 | | Judd Apatow | | 41 | | Jack Kerouac | | 38 | | Hunter S. Thompson | | 34 | | William Shakespeare | | 34 | | Oscar Wilde |
| Popularity in pictures| Score | | Item | | 439 | | Ernest Hemingway | | 425 | | Mark Twain | | 232 | | Oscar Wilde | | 224 | | Edgar Allan Poe | | 217 | | Jane Austen | | 209 | | James Joyce | | 207 | | William Shakespeare | | 199 | | Benjamin Franklin | | 185 | | Hunter S. Thompson | | 182 | | Jack London | | 149 | | Kurt Vonnegut | | 146 | | Agatha Christie |
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